VinMotion
What is the most important asset to a dealership? Inventory. Without inventory your dealership is nothing more than you, standing in a parking lot, handing out brochures and selling photos of cars you wish you had. And if you don’t have the resources to anticipate what your buyers are looking..
The recent pandemic has had a massive effect on the ways in which we make the majority of our purchases, and buying a car is no exception. As face-to-face interactions between buyer and seller have become less appealing — and in some cases an impossibility — shopping for a car has shifted to a..
It hasn’t escaped your notice: in the highly competitive automotive industry, profit margins for dealerships are slim. New car dealers make an average net profit of only one to two percent on every new car that is sold, largely due to numerous inherent costs like staffing and maintaining..
Millennials are currently the largest living generation in America. Before last year, common knowledge was that this demographic traditionally shied away from car buying, favoring public transit and ride-sharing apps. Then the pandemic struck. Since 2020, large cities with reliable..
The automotive industry has always been at the forefront of innovation. The constant march of technological advancement over the past hundred years has dramatically altered the ways in which cars are manufactured, maintained, and operated. Today, technology is redefining the use of fuel in cars..
It’s no secret that car shoppers are spending more of their car buying process online, but why has this become the norm? What specifically are car shoppers expecting during the digital car buying process? More importantly, how can your dealership use this knowledge to provide the best online..
The pandemic has rocked the way dealers merchandise, and the intense pressure has caused some traditional methods to collapse. Yet, some strategies managed to survive. In October 2020, Dealer Specialties conducted a survey with 275 recent car buyers, asking them a series of questions regarding..
It’s no secret. If you want to improve your dealership’s bottom line, you need the right tools. There’s no tool more valuable to the modern auto dealer than a proper inventory management system. An automotive IMS, like VinMotion®, can help reduce risks that come with keeping inventory on your..
The goal of the modern dealer should be to make the car buying experience as seamless as possible. And many people probably wouldn't think of your inventory software as being a key to customer satisfaction, but there are plenty of ways that efficient and innovative vehicle management tools can..
Saying “time is money” is cliche at this point, but that doesn’t mean it’s not accurate. Time IS money, and improving your dealership’s efficiency is key to improving your bottom line. If you’re looking to improve your dealership’s spending by increasing its efficiency, there are many ways to..