Vehicle photos are extremely important to a dealership’s business both on and offline. There are many options to choose from when it comes to hiring professional photographers for inventory merchandising. However, not all companies and photographers are created equally. Here are just a few of..
The pandemic has rocked the way dealers merchandise, and the intense pressure has caused some traditional methods to collapse. Yet, some strategies managed to survive. In October 2020, Dealer Specialties conducted a survey with 275 recent car buyers, asking them a series of questions regarding..
When it comes to vehicle photos, shoppers are looking for authenticity and transparency. With the swift shift to increased online shopping and the need for more digital tools, we wanted to know how the basics of vehicle imagery were valued by today's consumers and what type of photos helped in..
Vehicle Photography Solutions that Work for YOU (Not the Other Way Around) Earnhardt Auto Centers opened its first dealership in 1951 and has now expanded to 21 dealerships across 17 brands. Being a private automotive group, the need to keep overhead low is essential for driving profits. So how..
Dealership Inventory Photos – Strategic Tips for Meeting Consumer Needs & Increasing Leads - Dealer Specialties
Dealership Inventory Photos – Strategic Tips for Meeting Consumer Needs & Increasing Leads The 2019 Cox Automotive Car Buyer Journey reported that car buyers visited an average of 4.2 automotive websites before reaching a decision. Over 61% of vehicle shopping time was spent online while customers..