The Top Digital Merchandising Tools Every Dealership Needs

The age of the educated consumer is upon us, and they’re not wasting any time when evaluating...

5 Proven Strategies To Make Your Inventory Irresistible to Car Shoppers

Managing inventory can be challenging for dealers, but does it have to be? If you want to attract...

How To Generate More Dealership Leads With Online Video

Want to grow your online leads? Video marketing is one of the most powerful tools at your disposal....

15 Tips for Improving Dealership Digital Merchandising and Sales

How Does Inventory Merchandising Impact Dealership Profit Margins? Want to take your automotive...

6 Must-Try Video Content Ideas for Car Dealership Marketing

If you're selling cars online in any capacity, video content should be your ace in the hole. But...

Dealership Merchandising: 17 Best Practices to Generate Leads and Sales

Back in the day, dealership merchandising equated to putting your best sellers up front and your...

10 Components Every Successful VDP Should Have (And Why You Need Them)

Having a strong online presence is crucial for any business. But for dealerships, your vehicle...

20 Fun and Effective Ways To Market Your Dealership in 2024

At Dealer Specialties, we understand that every dealership is unique, and standing out in a crowded...

Underperforming VDPs? Use These Automotive Marketing Tips To Get Noticed Online

The age of online shopping is still strong as ever, and in a time when the market for new and used...

How Inventory Merchandising Drives Customer Satisfaction in the Auto Industry

From the moment potential buyers visit your Vehicle Detail Pages (VDPs), every interaction and...