Dealer Specialties Blog

6 Must-Try Video Content Ideas for Car Dealership Marketing

If you're selling cars online in any capacity, video content should be your ace in the hole. But...

Dealership Merchandising: 17 Best Practices to Generate Leads and Sales

Back in the day, dealership merchandising equated to putting your best sellers up front and your...

The Top Digital Merchandising Tools Every Dealership Needs

The age of the educated consumer is upon us, and they’re not wasting any time when evaluating...

Analyzing Today's Car Buyers and How To Connect With Them

Gone are the days when buying a car meant a straightforward visit to a dealership, a test drive,...

Ask an Expert: What 30 Years of Inventory Merchandising Has Taught Us

Dealer Specialties entered the automotive industry in 1989 by providing window sticker services for...

5 Big Mistakes Dealerships Make When Creating Online Vehicle Listings

You know what they say — a bad listing is bad for business. Ok, we might have made that one up, but...

10 Components Every Successful VDP Should Have (And Why You Need Them)

Having a strong online presence is crucial for any business. But for dealerships, your vehicle...

20 Fun and Effective Ways To Market Your Dealership in 2024

At Dealer Specialties, we understand that every dealership is unique, and standing out in a crowded...

How To Get Massive ROI on Used Vehicles With Vehicle Condition Reports

In the ever-evolving world of automotive sales, staying ahead of the competition and maximizing...

Underperforming VDPs? Use These Automotive Marketing Tips To Get Noticed Online

The age of online shopping is still strong as ever, and in a time when the market for new and used...