Dealer Specialties Blog

6 Must-Try Video Content Ideas for Car Dealership Marketing

If you're selling cars online in any capacity, video content should be your ace in the...

Dealership Merchandising: 17 Best Practices to Generate Leads and Sales

Back in the day, dealership merchandising equated to putting your best sellers up front and your...

Analyzing Today's Car Buyers and How To Connect With Them

Gone are the days when buying a car meant a straightforward visit to a dealership, a test...

Ask an Expert: What 30 Years of Inventory Merchandising Has Taught Us

Dealer Specialties entered the automotive industry in 1989 by providing window sticker services for...

5 Big Mistakes Dealerships Make When Creating Online Vehicle Listings

You know what they say — a bad listing is bad for business. Ok, we might have made that one up, but...

9 Components Every Successful VDP Should Have (And Why You Need Them)

Having a strong online presence is crucial for any business. But for dealerships, your vehicle...

Underperforming VDPs? Use These Automotive Marketing Tips To Get Noticed Online

The age of online shopping is still strong as ever, and in a time when the market for new and used...

How Inventory Merchandising Drives Customer Satisfaction in the Auto Industry

When a shopper lands on your VDP, you have seconds to earn their attention. If what they find is a...

5 Types of Metrics Your Dealership Should Track To Drive Sales Growth (With Examples)

Staying ahead of the game requires more than just great cars and a well-designed showroom....

3 Car Buying Trends Your Dealership Marketing Can't Ignore

By the time a shopper walks into your showroom, they've already decided. The question is whether...