Dealer Specialties Blog

How To Generate More Dealership Leads With Online Video

Want to grow your online leads? Video marketing is one of the most powerful tools at your disposal....

15 Tips for Improving Dealership Digital Merchandising and Sales

How Does Inventory Merchandising Impact Dealership Profit Margins? Want to take your automotive...

6 Myths About Vehicle Photography Debunked by Shopper Research

Vehicle photography isn’t just about snapping a few shots and uploading them to your website. At ...

6 Must-Try Video Content Ideas for Car Dealership Marketing

If you're selling cars online in any capacity, video content should be your ace in the...

Dealership Merchandising: 17 Best Practices to Generate Leads and Sales

Back in the day, dealership merchandising equated to putting your best sellers up front and your...

Analyzing Today's Car Buyers and How To Connect With Them

Gone are the days when buying a car meant a straightforward visit to a dealership, a test...

Ask an Expert: What 30 Years of Inventory Merchandising Has Taught Us

Dealer Specialties entered the automotive industry in 1989 by providing window sticker services for...

5 Big Mistakes Dealerships Make When Creating Online Vehicle Listings

You know what they say — a bad listing is bad for business. Ok, we might have made that one up, but...

9 Components Every Successful VDP Should Have (And Why You Need Them)

Having a strong online presence is crucial for any business. But for dealerships, your vehicle...

Underperforming VDPs? Use These Automotive Marketing Tips To Get Noticed Online

The age of online shopping is still strong as ever, and in a time when the market for new and used...