Dealer Specialties Blog

10 Components Every Successful VDP Should Have (And Why You Need Them)

Having a strong online presence is crucial for any business. But for dealerships, your vehicle...

20 Fun and Effective Ways To Market Your Dealership in 2024

At Dealer Specialties, we understand that every dealership is unique, and standing out in a crowded...

How To Get Massive ROI on Used Vehicles With Vehicle Condition Reports

In the ever-evolving world of automotive sales, staying ahead of the competition and maximizing...

Underperforming VDPs? Use These Automotive Marketing Tips To Get Noticed Online

The age of online shopping is still strong as ever, and in a time when the market for new and used...

How Inventory Merchandising Drives Customer Satisfaction in the Auto Industry

From the moment potential buyers visit your Vehicle Detail Pages (VDPs), every interaction and...

5 Types of Metrics Your Dealership Should Track To Drive Sales Growth (With Examples)

Staying ahead of the game requires more than just great cars and a well-designed showroom. To truly...

Maximizing Dealership Performance: 3 Tips for Attracting Buyers Based on Today's Car Shopping Habits

As face-to-face interactions between buyer and seller have become less appealing and, in some...

Dealership Marketing: 4 Ways to Make Your VDPs More Interactive for Today's Car Shopper

The rise of online vehicle marketplaces, like Carvana, Vroom, and others, is changing the way...

Everything You Need to Know About Vehicle Condition Reports (FAQs)

In today's used-vehicle market, providing customers with accurate and detailed information is a...

5 Vehicle Pictures Every VDP Should Have

Whether you’re new to vehicle photography or shoot different makes and models daily, one thing is...