Dealer Specialties Blog

Dealership Merchandising: 17 Best Practices to Generate Leads and Sales

Back in the day, dealership merchandising equated to putting your best sellers up front and your...

Analyzing Today's Car Buyers and How To Connect With Them

Gone are the days when buying a car meant a straightforward visit to a dealership, a test...

Ask an Expert: What 30 Years of Inventory Merchandising Has Taught Us

Dealer Specialties entered the automotive industry in 1989 by providing window sticker services for...

5 Big Mistakes Dealerships Make When Creating Online Vehicle Listings

You know what they say — a bad listing is bad for business. Ok, we might have made that one up, but...

10 Components Every Successful VDP Should Have (And Why You Need Them)

Having a strong online presence is crucial for any business. But for dealerships, your vehicle...

How To Get Massive ROI on Used Vehicles With Vehicle Condition Reports

In the ever-evolving world of automotive sales, staying ahead of the competition and maximizing...

Underperforming VDPs? Use These Automotive Marketing Tips To Get Noticed Online

The age of online shopping is still strong as ever, and in a time when the market for new and used...

How Inventory Merchandising Drives Customer Satisfaction in the Auto Industry

From the moment potential buyers visit your Vehicle Detail Pages (VDPs), every interaction and...

5 Types of Metrics Your Dealership Should Track To Drive Sales Growth (With Examples)

Staying ahead of the game requires more than just great cars and a well-designed showroom....

Maximizing Dealership Performance: 3 Tips for Attracting Buyers Based on Today's Car Shopping Habits

As face-to-face interactions between buyer and seller have become less appealing and, in some...