6 Must-Try Video Content Ideas for Car Dealership Marketing

If you're selling cars online in any capacity, video content should be your ace in the hole. But coming up with good ideas for videos is easier said than done. Whether you're a dealership looking to improve your existing video content or start a new video campaign, here are a few video content ideas and resources to help you get started. 

Types of Video Content That Perform Well for Car Dealerships

livelot video marketing services for car dealerships

Here are a few different video types that are proven to impact the car shopping process: 

1. Customer Testimonials

If your customers are comfortable participating in video reviews, don’t pass up on this opportunity. Setting aside a designated space in your showroom for branded testimonials will streamline the process and help you capture happy buyers' feedback. Not only are these great for your VDPs and website, but they’re also perfect for easily shareable social media and video ad content.

2. Video Tours of Your Cars


56% of car shoppers would consider purchasing a car without taking it for a test drive first. How is this possible? The answer is comprehensive and professional video tours. Using video to showcase a vehicle's exterior and interior features makes it easier for online shoppers to imagine themselves behind the wheel. 

To help capture the feeling of your car, capture  360° walkarounds, interior views, and interactive picture-in-picture videos. This helps increase the informational and emotional value of potential buyers browsing your inventory online.

3. Event & Incentive Videos

If you have a special deal or event, a custom video for social media is a great way to spread the word to potential buyers. Video is the most effective method for improving consumer retention. Is your dealership promoting a deal, discount, or special event? Video increases the likelihood that auto shoppers will remember and engage with your event. Also, if you have annual promotions, these videos can boost SEO rankings year after year.

4. Video Tour of Your Dealership

View of row new car at car dealership

To make car shoppers more comfortable with your dealership, use video tours to make the space more familiar. Be sure to highlight the locations of departments they’ll be visiting to complete their purchase. Not only will this help them get more acquainted with the area and your dealership, but it’s also a fun way to show off your brand. 

Bonus Tip: Create department-specific videos to educate and familiarize car shoppers with multiple services your dealership offers.

5. Employee Videos

Make time to shoot a video interviewing your staff and sales team. Like the dealership tour, employee videos help make your dealership more inviting to potential buyers. This will humanize your brand, and car shoppers who visit your dealership will be more comfortable recognizing a familiar face. This video content is also great for your website, social media accounts, and digital ad campaigns. 

6. Educational Videos

Educational videos are some of the most valuable content a dealership can have, especially when it comes to SEO. Reviews, tutorials, and DIY content are some of the most searched videos on the internet and are especially popular on YouTube. A simple “How To” auto industry search can inspire many great vehicle-related content ideas. This content creates a positive buyer association with your dealership, builds loyalty, and positions your dealership as an industry thought leader.

Dealership Video Services from Dealer Specialties

Dealer Specialties’ professional videographers can help with post-production branding, voiceovers, distribution, and tracking performance metrics. Click the link below to learn how Dealer Specialties can help your dealership improve its video marketing.



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