We've heard about the importance of digital retailing for car dealers for the better half of the past decade. It's no longer enough to simply display your dealership's inventory on your website and expect buyers to flood in. Even pre-pandemic, autosuccess.com reported that 89% of consumers begin..
Millennials are currently the largest living generation in America. Before last year, common knowledge was that this demographic traditionally shied away from car buying, favoring public transit and ride-sharing apps. Then the pandemic struck. Since 2020, large cities with reliable..
The modern-day Internet is all about customization. Websites, ads, and content suggestions all adapt to the user based on specific interests. As a result, we’ve subconsciously come to expect that level of customization from everything. Those expectations apply directly to the online auto-buying..
The automotive industry has always been at the forefront of innovation. The constant march of technological advancement over the past hundred years has dramatically altered the ways in which cars are manufactured, maintained, and operated. Today, technology is redefining the use of fuel in cars..
When the pandemic forced consumers to stay home, online shopping became more critical than ever. This was also true for consumer car shopping.
Vehicle photos are extremely important to a dealership’s business both on and offline. There are many options to choose from when it comes to hiring professional photographers for inventory merchandising. However, not all companies and photographers are created equally. Here are just a few of..
It’s no secret that car shoppers are spending more of their car buying process online, but why has this become the norm? What specifically are car shoppers expecting during the digital car buying process? More importantly, how can your dealership use this knowledge to provide the best online..
Dealership video marketing. It’s a key pillar of any successful dealership’s advertising strategy. As the car buying process increasingly moves online, utilizing video to move inventory has grown more important. A new survey shows the modern car buyer spends 61% of their total shopping time..
The pandemic has rocked the way dealers merchandise, and the intense pressure has caused some traditional methods to collapse. Yet, some strategies managed to survive. In October 2020, Dealer Specialties conducted a survey with 275 recent car buyers, asking them a series of questions regarding..
It’s no secret. If you want to improve your dealership’s bottom line, you need the right tools. There’s no tool more valuable to the modern auto dealer than a proper inventory management system. An automotive IMS, like VinMotion®, can help reduce risks that come with keeping inventory on your..