Personalizing The Dealership Digital Buying Experience

Personalizing The Dealership Digital Buying Experience

The modern-day internet is all about customization. Websites, ads, and content suggestions all adapt to the user based on our specific interests. As a result, we’ve subconsciously come to expect that level of customization from everything. Those expectations apply to the online auto-buying..

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Analytics Of Today's Car Shopper

Analytics Of Today's Car Shopper

We've heard about the importance of digital retailing for car dealers for the better half of the past decade. It's no longer enough to simply display your dealership's inventory on your website and expect buyers to flood in. Even pre-pandemic, autosuccess.com reported that 89% of consumers begin..

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How to Improve the Car Buying Experience

How to Improve the Car Buying Experience

It’s common knowledge that shoppers prefer quick and convenient buying experiences. No one wants to spend more time than absolutely necessary in a store, and they certainly don’t like being sold to. Buying a car is no exception. Appraisallane.com points out that there’s a direct, negative..

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Join Dealer Specialties at NADA 2020! - Dealer Specialties

Join Dealer Specialties at NADA 2020! Another year, another NADA… but a NEW decade! Each year NADA brings new ideas and new products to the automotive industry with the goal of assisting dealers achieve efficiencies and success. Dealer Specialties is proud to be among those advancements in..

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