Analytics of Today's Car Shopper

Analytics of Today's Car Shopper

We've heard about the importance of digital retailing for car dealers for the better half of the past decade. It's no longer enough to simply display your dealership's inventory on your website and expect buyers to flood in. Even pre-pandemic, autosuccess.com reported that 89% of consumers begin..

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Auto Tech Advancements in 2021: What Dealerships Must Know

Auto Tech Advancements in 2021: What Dealerships Must Know

The automotive industry has always been at the forefront of innovation. The constant march of technological advancement over the past hundred years has dramatically altered the ways in which cars are manufactured, maintained, and operated.  Today, technology is redefining the use of fuel in cars..

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How Car Buyers Research Cars Online

How Car Buyers Research Cars Online

It’s no secret that car shoppers are spending more of their car buying process online, but why has this become the norm? What specifically are car shoppers expecting during the digital car buying process? More importantly, how can your dealership use this knowledge to provide the best online..

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The Importance of Video Marketing for Dealers

The Importance of Video Marketing for Dealers

Dealership video marketing. It’s a key pillar of any successful dealership’s advertising strategy. As the car buying process increasingly moves online, utilizing video to move inventory has grown more important. A new survey shows the modern car buyer spends 61% of their total shopping time..

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