What is the most important asset to a dealership? Inventory. Without inventory your dealership is nothing more than you, standing in a parking lot, handing out brochures and selling photos of cars you wish you had. And if you don’t have the resources to anticipate what your buyers are looking..
Expectations within the car shopping experience are continuously evolving, and the recent pandemic has escalated upcoming trends and consumer demands in the auto industry. One trend in particular is that of consumer-facing condition reports.
The recent pandemic has had a massive effect on the ways in which we make the majority of our purchases, and buying a car is no exception. As face-to-face interactions between buyer and seller have become less appealing — and in some cases an impossibility — shopping for a car has shifted to a..
Shopping at auctions can be stressful. Worst-case scenario, you bring in a used car that consumes your reconditioning budget and then sits on your lot, further decreasing in value, causing your potential profits to dwindle. This is not a situation that any dealer wants to be in.
It hasn’t escaped your notice: in the highly competitive automotive industry, profit margins for dealerships are slim. New car dealers make an average net profit of only one to two percent on every new car that is sold, largely due to numerous inherent costs like staffing and maintaining..
We've heard about the importance of digital retailing for car dealers for the better half of the past decade. It's no longer enough to simply display your dealership's inventory on your website and expect buyers to flood in. Even pre-pandemic, autosuccess.com reported that 89% of consumers begin..
Millennials are currently the largest living generation in America. Before last year, common knowledge was that this demographic traditionally shied away from car buying, favoring public transit and ride-sharing apps. Then the pandemic struck. Since 2020, large cities with reliable..
The modern-day Internet is all about customization. Websites, ads, and content suggestions all adapt to the user based on specific interests. As a result, we’ve subconsciously come to expect that level of customization from everything. Those expectations apply directly to the online auto-buying..
The automotive industry has always been at the forefront of innovation. The constant march of technological advancement over the past hundred years has dramatically altered the ways in which cars are manufactured, maintained, and operated. Today, technology is redefining the use of fuel in cars..
When the pandemic forced consumers to stay home, online shopping became more critical than ever. This was also true for consumer car shopping.