It’s no secret that car shoppers are spending more of their car buying process online, but why has this become the norm? What specifically are car shoppers expecting during the digital car buying process? More importantly, how can your dealership use this knowledge to provide the best online..
Dealership video marketing. It’s a key pillar of any successful dealership’s advertising strategy. As the car buying process increasingly moves online, utilizing video to move inventory has grown more important. A new survey shows the modern car buyer spends 61% of their total shopping time..
The pandemic has rocked the way dealers merchandise, and the intense pressure has caused some traditional methods to collapse. Yet, some strategies managed to survive. In October 2020, Dealer Specialties conducted a survey with 275 recent car buyers, asking them a series of questions regarding..
It’s no secret. If you want to improve your dealership’s bottom line, you need the right tools. There’s no tool more valuable to the modern auto dealer than a proper inventory management system. An automotive IMS, like VinMotion®, can help reduce risks that come with keeping inventory on your..
![The Art of Vehicle Photo Merchandising [Infographic]](https://blog.dealerspecialties.com/hubfs/ds%20infographic2.png)
When it comes to vehicle photos, shoppers are looking for authenticity and transparency. With the swift shift to increased online shopping and the need for more digital tools, we wanted to know how the basics of vehicle imagery were valued by today's consumers and what type of photos helped in..
The goal of the modern dealer should be to make the car buying experience as seamless as possible. And many people probably wouldn't think of your inventory software as being a key to customer satisfaction, but there are plenty of ways that efficient and innovative vehicle management tools can..
C.A.R.Score's Vehicle Condition Detail Reports Become More Integrated with Dealers, Online Auctions and Third Party Listing Sites MONROE, Ohio, Feb. 4, 2021 /PRNewswire/ -- C.A.R.Score, a consumer-facing vehicle condition report created by Dealer Specialties, announced today the company has..
Saying “time is money” is cliche at this point, but that doesn’t mean it’s not accurate. Time IS money, and improving your dealership’s efficiency is key to improving your bottom line. If you’re looking to improve your dealership’s spending by increasing its efficiency, there are many ways to..
Retail vehicle condition details are growing in demand to consumers and companies. C.A.R.Score, a division of Dealer Specialties, LLC, announced today that their vehicle condition reports will now be available on the CARFAX Vehicle History Report. The vehicle condition details that C.A.R.Score..
Retail floor planning (aka floorplanning or inventory financing) is a line of credit that allows dealers to purchase automobiles using their retail inventory as collateral. It’s a common industry practice, but whether you’re a franchise or an independent automotive dealer, floor planning is..