Dealer Specialties

25 Fun and Effective Ways To Market Your Dealership in 2025

At Dealer Specialties, we understand that every dealership is unique, and standing out in a crowded...

Professional Car Photography: Your Secret Weapon For Faster Turns

Your dealership's photos work as digital salespeople 24/7. Right now, they're either turning...

Dealership Marketing: 6 Ways To Make Your VDPs More Interactive for Today's Car Shopper

The rise of online vehicle marketplaces, like Carvana, Vroom, and others, is changing car sales and...

The Top Digital Merchandising Tools Every Dealership Needs

The age of the educated consumer is upon us, and they’re not wasting any time when evaluating...

4 Proven Strategies To Make Your Inventory Irresistible to Car Shoppers

Managing inventory can be challenging for dealers, but does it have to be? If you want to attract...

How To Generate More Dealership Leads With Online Video

Want to grow your online leads? Video marketing is one of the most powerful tools at your disposal....

6 Myths About Vehicle Photography Debunked by Shopper Research

Vehicle photography isn’t just about snapping a few shots and uploading them to your website. At ...

6 Must-Try Video Content Ideas for Car Dealership Marketing

If you're selling cars online in any capacity, video content should be your ace in the...

Dealership Merchandising: 17 Best Practices to Generate Leads and Sales

Back in the day, dealership merchandising equated to putting your best sellers up front and your...

Analyzing Today's Car Buyers and How To Connect With Them

Gone are the days when buying a car meant a straightforward visit to a dealership, a test...