Dealer Specialties

Dealership Marketing: 7 Ways To Make Your VDPs More Interactive for Today's Car Shopper

The rise of online vehicle marketplaces, like Carvana, Vroom, and others, is changing car sales and...

The Top Digital Merchandising Tools Every Dealership Needs

The age of the educated consumer is upon us, and they’re not wasting any time when evaluating...

5 Proven Strategies To Make Your Inventory Irresistible to Car Shoppers

Managing inventory can be challenging for dealers, but does it have to be? If you want to attract...

How To Generate More Dealership Leads With Online Video

Want to grow your online leads? Video marketing is one of the most powerful tools at your disposal....

6 Myths About Vehicle Photography Debunked by Shopper Research

Vehicle photography isn’t just about snapping a few shots and uploading them to your website. At ...

6 Must-Try Video Content Ideas for Car Dealership Marketing

If you're selling cars online in any capacity, video content should be your ace in the...

Dealership Merchandising: 17 Best Practices to Generate Leads and Sales

Back in the day, dealership merchandising equated to putting your best sellers up front and your...

Analyzing Today's Car Buyers and How To Connect With Them

Gone are the days when buying a car meant a straightforward visit to a dealership, a test...

Ask an Expert: What 30 Years of Inventory Merchandising Has Taught Us

Dealer Specialties entered the automotive industry in 1989 by providing window sticker services for...

5 Big Mistakes Dealerships Make When Creating Online Vehicle Listings

You know what they say — a bad listing is bad for business. Ok, we might have made that one up, but...