Vehicle photography with a purpose
Author: Shane Marcum
Vehicle photos are extremely important to a dealership’s business both on and offline. There are many options to choose from when it comes to hiring professional photographers for inventory merchandising. However, not all companies and photographers are created equally. Here are just a few of the reasons why selecting a reputable, industry-focused company like Dealer Specialties is advantageous.
1. Custom Scheduling
Dealerships are not all run the same way; therefore, we don’t schedule onsite lot photography the same way for all of our dealer customers. Whenever you need us, we’ll be there — even if that means visiting up to 6 times a week. Your dealership needs are our priority and with hundreds of local Dealer Specialties photographers across the U.S., we pride ourselves on ensuring customized scheduling for all of our dealer partners.
2. Strategic Photo Sequences
Actual vehicle photos (not stock photos) are a must! Partnering with a company to get quality images of your inventory is a good start, but is there a method to their process? With Dealer Specialties, there is! We’ve been around for over 30 years and we’ve learned a few things along the way. One lesson we stress is sequencing photos for higher shopper engagement and customer conversion. Shooting photos (and uploading them) in a certain order based on car shopper needs gives your buyers exactly what they’re looking for without leaving your VDPs.
“Syndication is a must, but the data that goes along with it is just as important.”
3. Syndication and SEO
Vehicle photos are only helpful if they’re utilized in the right way. Obviously, your dealership website and inventory software are priority #1, but what about third-party sites and data partners? If you’re currently only sending photos to a few sites, you’re missing out. With over 40 additional website and data partners, Dealer Specialties has you covered.
Syndication is a must, but the data that goes along with it is just as important. Our lot specialists perform onsite feature verification and VIN decode to ensure no value-adding feature goes unmentioned online!
In addition, many of our dealers see a boost in SEO based on our booked out options included in each feed. It’s an easy win-win!
“It’s amazing what a little branding and design can do for your VDPs.”
4. Photo Branding
Do your photos tell a story? It’s amazing what a little branding and design can do for your VDPs. Clipping, graphics, and logos can add character to your vehicle photos and help tell your dealership’s story. Keeping a consistent brand across TV, print, social media, third party sites and your own website will keep your customers engaged and aware of your brand.
There are plenty of companies claiming to be automotive photography experts, and while a handful may do a fine job, there are other vital aspects that go into ensuring your vehicles are 100% ready to create an online presence.
Get your vehicles posted quickly and accurately with Dealer Specialties!