When it comes to vehicle photos, shoppers are looking for authenticity and transparency. With the swift shift to increased online shopping and the need for more digital tools, we wanted to know how the basics of vehicle imagery were valued by today's consumers and what type of photos helped in their purchasing decisions.
We surveyed 250+ car buyers and asked them how dealership vehicle photos played a part in their recent car purchase. The general consensus is that vehicle photos are what shoppers trust most, and dealerships don't need anything fancy in order to achieve shopper satisfaction.
Download the infographic to learn more about the survey results.