Having a strong online presence is crucial for any business. But for dealerships, your vehicle detail pages (VDPs) can be a make-or-break point in converting potential customers into actual buyers. To achieve this, your VDPs should encompass a wide array of engaging components.
We’ve picked the brains of our top merchandising experts to find the components every VDP must have. Read on to learn how to create VDPs that sell and turn listing visitors into lifelong customers.
Optimizing your VDPs is no different than keeping your physical lot in shape. If you’re not organizing cars by make and model, keeping them clean and shiny, or utilizing eye-catching promotional pieces, you’re allowing sales opportunities to go to waste.
The same is valid with VDPs (or your digital lot). Optimizing VDPs should be a top priority because they create leads and, more often than not, conversions. Well-optimized VDPs provide a smooth shopping experience, rank higher in search, and engage visitors to drive more sales.
Well-designed VDPs incorporate compelling imagery, detailed vehicle information, attractive calls-to-action, and a seamless user experience. Implementing these VDP best practices elevates the car shopping journey and positions your dealership for online success.
Images are among the first things that catch a potential buyer's eye when browsing VDPs. High-quality images are your ticket to making a lasting impression. Invest in professional photography to capture your vehicles from both interior and exterior angles. Ensure proper lighting, and consider showcasing unique features that set your inventory apart. Crisp, clear, and captivating images are the cornerstone of a successful VDP.
Want to see what buyers care about most when it comes to images? Check out these insights!
When potential buyers visit your VDP, they are looking for detailed information about the vehicle. Include comprehensive vehicle details such as make, model, year, mileage, and VIN. Don't forget to provide information about the engine, transmission, and fuel type. Mention any additional features, such as navigation, entertainment, or safety features. The more information you provide, the more confident the buyer will feel about their decision.
While facts and figures are essential, don't underestimate the power of a well-crafted vehicle description. Your description should be more than a list of features; it should tell a story. Highlight the unique selling points of the vehicle and create a narrative that sparks the buyer's imagination. Use persuasive language that focuses on benefits and solutions, and be sure to address any concerns the buyer may have. When in doubt, start with an AI vehicle description generator.
Buyers appreciate transparency, especially when it comes to pricing. Clearly display the price of the vehicle, including any taxes or fees. If the price is negotiable, mention that as well. Avoid hidden fees or surprises that can lead to mistrust. Honesty and transparency in pricing build trust with your potential buyers.
When was the last time you met a buyer who wasn't concerned about the history of a used vehicle? Provide access to a vehicle history or condition report if possible. This report can offer valuable insights into the vehicle's past, including accidents, repairs, and maintenance. Being upfront about the vehicle's history demonstrates your commitment to transparency.
Want to see what buyers care about most when it comes to vehicle condition? Check out these insights!
Make it easy for potential buyers to get in touch with you. Display your contact information prominently on the VDP. Include a phone number, email address, contact form, or even a virtual chatbot. Respond promptly to inquiries to show your commitment to customer service.
Positive feedback from previous customers is one of the most powerful persuasion tools. Include customer reviews and testimonials on your VDP to build credibility. Encourage satisfied customers to share their experiences and opinions. Honest feedback from real customers can go a long way in influencing potential buyers.
In today's digital age, video content is king. Consider creating virtual tours or videos of the vehicles you're selling. This interactive approach allows potential buyers to get a closer look at the vehicle's features and condition. It also provides a more immersive experience, increasing the likelihood of a sale.
A successful VDP should always include a clear and compelling call to action (CTA). Whether it's "Schedule a Test Drive," "Request More Information," or "Buy Now," your CTA should guide the visitor toward taking the next step. Make it easy for them to convert from a potential buyer to an actual customer.
With most internet traffic coming from mobile devices, ensuring that your VDP is fully optimized for mobile viewing is essential. A responsive design that adapts to different screen sizes is a must. A poor mobile experience can lead to high bounce rates and lost opportunities.
Your VDPs can be the game-changer that sets you apart from the competition. Paying attention to every aspect of your VDPs and including these essential components will attract more potential buyers and increase your chances of converting them into loyal customers.
Looking for a one-stop shop for inventory merchandising products and services? Dealer Specialties has you covered. Our extensive lot services include vehicle photography, 360-tours, condition reports and inspections, and so much more. Talk to a Lot Expert and learn how to upgrade your VDPs for today's market.