We've heard about the importance of digital retailing for car dealers for the better half of the past decade. It's no longer enough to simply display your dealership's inventory on your website and expect buyers to flood in.
Even pre-pandemic, autosuccess.com reported that 89% of consumers begin their car buying experience online. So, what are car shoppers actually looking for when they visit your website?
We reviewed data from 650 vehicles with C.A.R.Score reports over a 30-day period to identify how consumers are engaging with inventory and condition reports online.
You can view an infographic of the full analytics report, but here are a few of the high-points from that data.