Mobile and The Point! Part 1 of 3
Posted by Dealer Specialties
Mobile Phones: Not just for talking! (Part 1 of 3)
by Al Hess, General Manager
What was the last thing you did with your phone? I bet it wasn’t making a phone call.
Mobile Usage Q4 2009
You can’t go anywhere anymore and be immune from mobile technology. It’s not just the lives of who we know that are impacted. People are using their mobile devices for so much more than talking: texting, browsing the Internet, sending photos, interacting on Facebook or posting on Twitter, downloading apps, and listening to music. A mobile device, or smart phone, could probably occupy our entire day with the plethora of applications to use!
Mobile is clearly changing the lives of people across the globe: whether introducing pricing and distribution efficiencies into agrarian societies where none existed, implementing new forms of commerce exchange where even national banking systems have failed, or enhancing communications and knowledge transfer onto a new medium. And the impact of mobile technology is present and clear.
I continue to be amazed as I see a constant presence of everyday people talking, reading, browsing and texting in airports, in stores, in hotels, on beaches, on planes, walking down a street, or when driving cars! There are no age demographics that remain untouched. It is almost robotic in behavior!
The ubiquitous of mobile communications is apparent and its growth curve remains impressive. With more mobile phone plans than population and with more internet access included with each new plan, there is mounting evidence that the race for the central hardware device in our lives will be the smart phone, capable of completing the needed communicative tasks in one hand, weighing in under 5 ounces, and its preferred access to the Internet will be through a ‘browser’ viewed in a 1 square foot window. Amazing!
How does the migration from a traditional phone line and desktop computer to a mobile smart device effect how consumers find information, make purchases and share information? More importantly, in our business, how do you anticipate mobile technologies affecting how shoppers find your dealership, want to buy a car or truck from you and create long term customer relationships?
February 25 2010 01:06 pm | Mobile Technology